Placing the Adsense ads in your site is an art . . . and science at the same time. Eye tracking softwares have revealed where we look first and look most when we visit a web page. And we should place our Adsense blocks accordingly. Google has it’s own recommendation in this regard which are pretty in line with what the eye tracking experts suggested. As far as designing flexibility is concerned, bogs have their limitations compared to regular web sites, but I did pretty well, I’d say, if my click through rates are any indications. I spent quite some time trying to place the Adsense ads in the right places. But, I’m not done yet. I’m testing everything to see if I could have even better conversion. By the way, I can’t tell you the exact conversion rate as it is against Google TOS. So, how much am i earning from Adsense. Not much. Not much yet. I”ll explain why.

To make some kind of money from Adsense it is vital that you pick money key words or phrases. I mean, you should build your site or blog around those leywords which have good CPC rates. It’s a no brainer though. If Google makes more from it’s advertisers (through Adwords program), it rewards you accordingly. But having said that, you will notice that these keywords have a way too many competing web sites. So, it perfectly make sense that you take those keywords which might not be the costliest but have a fewer number of competing pages. I generally pick keywords with CPC ranging from $4.00 – $9.00. And it perfectly suits my goal.

So, why I’m still not making much from Adsense. Simply because I have very little traffic to my blogs. Yes, it all boils down to the traffic. Traffic is the most important factor when you are trying to make money online. Traffic is the life line of your online presence. and, unfortunately, you can’t have traffic overnight. It’s a continuous process. If you are looking to get free traffic you need to rank high in the search engine result pages. And for that you have to optimize your site or blog for the search engines. SEO is important, you know that. And back linking. You see it’s a time consuming long drawn process.

And here comes the importance of ‘long tail keywords’. It’s next to impossible to rank among the first 10, 20, 30 Google search results with the keyword “credit cards”. But not so if it is a long tail key phrase like “credit cards for people with bad credit ratings”. And there are hundreds of such long tail key phrases that should be targeted to achieve quick rankings as there are lesser number of competing pages. Volume is the key here.These key phrases are like low hanging fruits or like the ones lying under the tree on the ground. Make no mistake, the collective search result of these key phrases is sometimes phenomenal and shouldn’t be ignored.

Now, it’s time for me to unleash the power of the ‘long tail’ and see how it does for me and my Adsense income. Stay tuned.

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