100+ Search Marketing Resources to Learn SEO & PPC

How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction?  Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current search engine marketing strategies and tactics.  Below are the top categories selected by readers. However, we’ve taken it a step further and listed over 100 different resources for marketers to start, maintain or advance their level of SEO, PPC and any other type of search based marketing. Enjoy!

Search Engine Marketing Blogs

• TopRank’s BIGLIST of over 400 Search Marketing Blogs (updated weekly/monthly since Jan 2007)
• invesp Ranked List of Top SEO Blogs
• Daily Blog Tips Top 25 SEO Blogs
• HuoMah Big Ass List of SEO Blogs
• FutureBuzz Essential List of Marketing & SEO Blogs
• SEOmoz Ranking 50 Top Blogs in the Search Space (2006)
• SEOBook SEO Blogs and Search Engine Blogs (2006)
• Fantomas SEO / SEM Blogs (2005)

SEO/SEM Blog Aggregators:

• SEOmash
• SocialBRoll
• SEOalltop
• Original Signal SEO Blogs
• SearchBrains

Testing Tactics on Your Own Web Sites

• A/B Testing resources: (Google Website Optimizer, 7 Free Resources)
• Multivariate Testing service: (Omniture)
• Heatmap Testing tools: (CrazyEgg, Clickdensity and Eyetools)
• Web Analytics tools: (Google, WebTrends, Omniture SiteCatalyst, Unica NetInsight, Lyris HQ,  Clicky, Yahoo, BLVD Status)
• Ranking Software: (Advanced Web Rankings, WebPosition, Web CEO)

Search Engine Marketing Forums

• WebmasterWorld
• Google Webmaster Help
• Sphinn
• Bing Webmaster Community
• Search Engine Watch
• High Rankings
• SitePoint
• SEOChat
• Search Engine Roundtable
• Cre8asite Forums
• Search Engine Forums
• WebProWorld
• Digital Point
• syndk8

Paid Subscription SEM Communities

• SEOmoz
• SEOBook
• WebmasterWorld Supporters

Search Engine Marketing Webinars

• Search Marketing Now
• Search Engine Watch Free Webcasts/Webinars
• SEMPO Webinars
• Hubspot Marketing Webinars
• MarketingProfs Online SEM Seminars
• Marketing Experiments Web Clinics

Search Marketing White Papers, Research, Special Reports

• Marketing Sherpa Search Marketing Benchmark Report 2009-10
• Econsultancy SEO Best Practices Guide 2009
• Google SEO Starter Guide (pdf)
• Bing SEO Guide for Webmasters
• DMNews Essential Guide to Search Marketing 2009
• Internet Retailer 2010 Search Marketing Guide
• Shop.org Research & Reports

SEO & SEM Email Newsletters

• Search Engine Land Search Cap
• WebProNews
• Search Engine Watch SearchDay
• Bruce Clay
• High Rankings Advisor
• Around the Net in Search Marketing – MediaPost
• SEO Geeks
• Search Insider – MediaPost
• BtoB Hands On Search
• Chief Marketer
• SearchLine – Direct
• Masters of eCommerce – eTail

Online Groups for Search Marketers (Facebook, LinkedIn, Ning)

• Facebook: SEO
• Facebook: PPC
• LinkedIn: SEO
• LinkedIn: PPC
• Ning: SEO
• Ning: PPC

The Big SEM Conferences

• Search Engine Strategies
• WebmasterWorld Pubcon
• Search Marketing Expo
• Affiliate Summit

SEM Consultant/Agency Advice

• TopRank Online Marketing – That’s right, we put our own agency  - The reality is, your current SEO/SEM agency or consultant should offer some kind of ongoing education and/or training on top of ongoing consulting services. If not, call us!

Print Magazines

• Website Magazine
• Search Marketing Standard
• SES Magazine
• OMMA
• Internet Retailer
• BtoB Search
• DM News: Search Marketing
• Target Marketing: Search & Social

Offline Networking Groups or Meetups

• SEO Meetups
• PPC Meetups

Books on SEM

• Search Engine Marketing Inc, 2nd Edition – Mike Moran & Bill Hunt
• Search Engine Optimization: An Hour a Day – Jennifer Grappone & Gradiva Couzin
• The Truth about Search Engine Optimization – Rebecca Lieb
• Search Engine Visibility, 2nd Edition – Shari Thurow
• SEO: Search Engine Optimization Bible – Jerri L. Ledford
• Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing – Kristopher B. Jones
• Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition – Steve Krug
• Building Findable Websites: Web Standards SEO and Beyond – Aarron Walter
• Ultimate Guide to Google AdWords – Perry Marshall & Bryan Todd
• Winning Results with Google AdWords, 2nd Edition – Andrew Goodman
• Google Advertising Tools – Harold Davis
• Landing Page Optimization – Tim Ash
• Always Be Testing: The Complete Guide to Google Website Optimizer – Bryan Eisenberg & John Quarto-vonTivadar
• Website Optimization: Speed, Search Engine & Conversion Rate Secrets – Andrew King
• Best Selling “SEO” books on Amazon
• No, SEOBook is no longer available

Niche or Regional SEO/SEM Workshops

• PPC Summit
• IM Springbreak
• Online Marketing Summit
• Scary SEO
• SearchFest
• thinkvisibility
• SEM Training London (Incisive)
• SMX Advanced
• SEO Events on Upcoming

Search Marketing Industry Web Sites

• Search Engine Land
• Search Engine Watch
• Pandia
• SEOBook
• SEOMoz
• Practical Ecommerce
• SEO Chat
• Search Engine Guide
• iMedia Connection: Search

SEM Workshops, Training & Certifications

• Web Analytics Association Courses
• Bruce Clay Training
• High Rankings SEO Classes
• DMA Search Marketing Certification
• SEMPO Institute
• Market Motive
• Online Marketing Institute
• Search Engine College

Search Marketers on Twitter

• 30 Must Follow SEO Twitter Users
• 200+ Internet Marketing Gurus on Twitter
• Follow the Top 40 SEO Experts on Twitter in One Click
• UK  Based SEOs on Twitter
• SEO Tips

SEO & PPC Focused Podcasts

• SEO Rockstars – Daron Babin
• Office Hours – Vanessa Fox
• Webcology – Jim Hedger & Dave Davies
• PPC Rockstars – David Szetela
• SEM Synergy – Bruce Clay

What did we miss? Please share in the comments.

I took a quick poll on Twitter for some of the resources and want to thank those that made suggestions: @chrisgarrett, @scottclark, @danperry, @katemorris, @jonnytee, @Phil_EH, @steveplunkett, @chiropractic, @pratt, @kennyhyder, @kalena, @goglobalwebs, @scottdeto, @thashow.

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